Thrisk Insure: a specialist insurance website, built in a week
Thrisk works with offshore, defence, space and other hard-to-place sectors. Here is what we built, why, and what it did.
- Client
- Thrisk Pty Ltd
- Field
- Specialist insurance and risk advice, AFSL 341 546
- Built
- In a week
- Live since
- May 2026
- Team
- Michael Glasser and Luke Bonnici
- Published
- 8 November 2026
Thrisk specialises in the work standard policies get wrong.
Thrisk is a specialist broker and risk adviser. Its clients run oil and gas sites, offshore and subsea work, defence and space programs, tunnels, drones and robots. Conventional insurance tends to misread that work, so they pay too much, or wait too long for cover while a tender or a mobilisation stalls.
Thrisk’s edge is not more quotes. It presents each risk accurately, so insurers can classify it and price it properly. The website had to make that case in seconds, then do four jobs:
- Say plainly what Thrisk does that other brokers won’t.
- Carry the licence and the Financial Services Guide where they count.
- Turn a visit into an enquiry Thrisk can act on straight away.
- Recruit senior brokers to a model where they share in the value they create.
It is the kind of brief our websites for insurance brokers are built around.
Each page does one job.
The top of each live page, as it stood on 8 November 2026. Open one to read it in full.
Home thriskinsure.comSays what Thrisk does, for which industries and under which licence, then asks for the enquiry.
WorkCover thriskinsure.com/workcoverExplains the two levers on a WorkCover premium, classification and claims, and hands off to The Care Network.
NDT insurance thriskinsure.com/industries/non-destructive-testingTakes one industry, non-destructive testing, through the four places its insurance is usually overpriced.
Careers thriskinsure.com/careersPitches a different model to senior brokers and takes applications with a CV and cover letter.
Four decisions that did the work.
Say who it’s for in the headline.
The headline is Thrisk’s position in seven words: “Insurance for the risks others won’t write.” Behind it runs footage of the industries Thrisk works with. A buyer from an offshore contractor knows in a second they are in the right place.
Put the licence beside the button.
The licence statement sits beside the “Talk to Thrisk” button, right under the four services, and again at the foot of every page, with the Financial Services Guide a click away. In insurance the licence is a reason to enquire, so it sits where the decision is made.
Let the form sort the enquiry.
Every enquiry form asks what advice the visitor is after. The choices follow the page: the four services on the homepage, reclassification and The Care Network on the WorkCover page, each line of cover on the NDT page. Enquiries arrive already sorted. A hidden field catches spam, so nobody has to solve a puzzle to get in touch.
Answer the questions buyers ask, in a format machines can read.
The homepage and the NDT page close on short answers, from Predominant Activity tests to day-rate billing. Structured data describes the business, its services and those answers, so search engines and AI assistants can take Thrisk’s answers in Thrisk’s words.
We kept building after launch.
Thrisk kept moving, and the site kept pace: new pages, new forms and, in David’s words, “a lot of changes since launch (and I mean a lot)”.
- May 2026
Live.
- By July 2026
A page for non-destructive testing companies, the first industry with a page of its own.
- By September 2026
A WorkCover page built around two levers, linking out to The Care Network, and a careers page that takes applications with a CV.
What it did, in David’s words.
Within the first five months of launching, we’ve already had high-quality clients submitting quote enquiries and great candidates applying to work with us directly through the websites, which has been a fantastic result.
David wrote this about three of the sites we built for his businesses: Thrisk Insure, Supercar Insurance and The K Network, a separate business of his. Thrisk’s enquiry numbers are Thrisk’s, so we don’t publish them.
Thrisk isn’t a one-off. We built Supercar Insurance, its Mercedes-AMG G63 line and The Care Network, Thrisk’s employee-care product, the same way: briefed on a Monday, live within the week.
Book an intro call
Brief us on the brokerage or the line
Tell us the lines you write, what the site has to do and where enquiries need to land. We reply within one business day with times for an intro call.
- A reply within one business day, from Michael, not a form robot.
- A thirty-minute call to explore your options, including when a smaller package is enough.
- Websites from $15,000 ex GST, fixed. The exact figure comes with the scope.
- A fixed-price scope, sent as a web page with a version number.
- Kick-off on the next available Monday, held for you. We take four studio builds a month.
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