Websites for private equity firms and the businesses they own
A firm site that reads like your best deal memo: thesis, team, portfolio and track record, live in a week. And when a portfolio company needs a new website after close, the same week, the same team, the same fixed price.
- From $15k, fixed
- Live in seven days
- You own everything
Who this is for
Mid-market and growth private equity firms, the management teams of the businesses they own, and the operating partners whose 100-day plans have a website on them.
- Private equity firms refreshing a site that has not kept pace with the fund
- Portfolio company management teams with a post-acquisition rebrand to ship
- Operating partners running a roll-up who need one template deployed across many businesses
- Fund marketing and investor relations teams who need pages that hold up to scrutiny
- Carve-outs that need a standalone digital presence before the transition services agreement ends
The job of the website
What a private equity website has to do
The people who read a private equity firm's website are founders deciding whether to take your call, management teams sizing you up, advisers running a process, and limited partners doing their own checks. Every one of them reads it before they meet you.
- 01
Win the reverse due diligence
Founders and management teams search for you before the first meeting. The site should read like the firm that wins the deal: a clear thesis, real sector focus, named people with real backgrounds, and a portfolio that shows what happens after you invest.
- 02
Carry the 100-day plan
After close, the portfolio company website is usually the first visible change. A quarter is too long to wait for it. A week is the right unit of time, and a fixed price is the right unit of budget.
- 03
Hold up with LPs and advisers
Track record, team, responsible investment statements and regulatory wording, structured so search engines and AI assistants quote it accurately rather than guess.
- 04
Rebrand at speed across a platform
Bolt-ons, carve-outs and roll-ups need consistency without a bottleneck. One template, deployed per business, each site owned outright by the entity that operates it.
Websites
What we build for private equity
Strategy on Monday decides the message. Everything after that is built to carry it.
The firm website
Thesis, sectors, team, portfolio with exits marked, insights and a considered path for founders and advisers to reach you. Built to be quoted, not just visited.
Portfolio company websites
A post-acquisition rebuild or a first proper site for a business that never had one. Briefed with the management team on Monday, live before the next board meeting.
Roll-up and platform templates
A design system and content model that each acquired business inherits, so the fifth site takes as little effort as the first and every one is consistent.
Announcement and deal pages
A single page for a new fund, a new partner, an acquisition or an exit, live the day the news is.
AI solutions
AI solutions for private equity firms
Practical AI, scoped in the same workshop as the website and built by the same team.
Deal-flow triage
An assistant that reads inbound teasers and information memoranda against your thesis and drafts the first-pass note, so the team spends its time on the ones that fit.
Portfolio reporting assistant
Ask a question across the board packs of every portfolio company and get an answer with the source shown. Built on your documents, inside your systems.
AI search visibility
A monthly read on how AI assistants describe your firm and the businesses you own, which sources they rely on, and what to publish to change it.
Selected work
Live sites, each built in a week
The businesses below are the kind private equity owns, and the advisers who sit around a deal: an M&A and commercial law practice, a business advisory, specialist insurers, industrial automation, care services and construction software. Each was briefed on a Monday and live within the week.
In a client’s words
Working with the team on our new website was an outstanding experience. They listened to our ideas, provided valuable guidance, and brought our vision to life better than we could have imagined. The entire process was smooth and stress-free, and the finished result perfectly represents our business and values. Their attention to detail, creativity, and communication throughout the project was exceptional. We would happily recommend them to anyone looking for a high-quality website and outstanding customer service.
The week
How the week runs
Briefed Monday. Live by Sunday. Here is what happens in between.
- 01Monday
Brief and strategy
A half-day workshop: who the site is for, what expensive problem you solve, what a lead is worth and what has to be true by Sunday. Sitemap and message agreed by the end of the day.
- 02Tuesday
Structure and words
Page structure and a first draft of every page, written from the workshop, your existing material and the way your buyers actually search.
- 03Wednesday
Design
Design on the real content, on real screens. You see the homepage by the end of the day, not a mood board.
- 04Thursday
Build
Every page built, forms wired to your inbox or CRM, the CMS in place so you can change a headline without calling us.
- 05Friday
Review
You walk through the site with us. Changes go on one list, and the list gets done.
- 06Saturday
Finish
Revisions, performance, accessibility, structured data, redirects and analytics. The unglamorous work that decides whether a site gets found.
- 07Sunday
Live
On your domain, in your name, with the repository, CMS and hosting accounts all owned by you from day one.
The terms, in plain words
What every build includes
From $15,000 ex GST, fixed
One price for everything in the scope, quoted before the week starts. Nothing on an hourly rate.
You own everything
Repository, content, CMS, hosting and domain in your name from day one. Nothing licensed back to us.
Built to a standard
WCAG 2.2 AA on every page, Australian hosting, and a Lighthouse mobile performance score of 90 or better at launch.
Your data stays yours
Enquiry data goes only to your systems. We store none of it.
One senior point of contact
A founder leads every build and is the person you deal with, not an account manager and not a ticket queue. Professional indemnity insurance held, certificate on request.
Watched after launch
Defects fixed, redirects and rankings checked against the pre-launch crawl, and one analytics read-out in the first thirty days.
FAQ
Questions private equity clients ask us
How much does a private equity website cost?
Websites start from $15,000 ex GST, fixed. We quote the exact figure before the week starts, based on the Monday brief, and nothing is billed by the hour. A firm website with thesis, team, portfolio and insights is a single week's build. Portfolio company sites are priced per business, with a template rate when there are several on the same platform. Ask for a figure and you will have it within a business day.
How long does a private equity firm website take?
Seven days. We are briefed on Monday, you see the homepage on Wednesday, you review the full site on Friday and it is live on your domain on Sunday. Kick-off is booked on the signed scope, so the only lead time is the next available Monday.
Can you build websites for our portfolio companies after we acquire them?
Yes, and it is most of what private equity firms ask us for. A post-acquisition website is usually the first visible change in the 100-day plan, so we brief with the management team on Monday and launch inside the week. Each site is owned by the company that operates it, so it goes with the business at exit.
What should a private equity firm's website include?
A clear investment thesis, sector focus, a named team with real backgrounds, a portfolio that shows what happened after you invested, exits, any responsible investment statement, the regulatory wording your counsel requires, and a considered way for founders and advisers to reach the right person. The homepage is a summary of that, not a slideshow.
Do you handle the compliance and disclaimer pages?
We build the pages your counsel needs, including disclaimers, regulatory status and privacy, and we place them where they need to be read. We do not write your legal wording: you or your counsel supply it and approve it before launch.
Why choose 7 Days To Launch for a private equity website?
Strategy before design, a fixed price, a seven-day build, a single senior point of contact and everything owned by you from day one. We build for the kind of operating businesses private equity owns and the advisers around a deal, and we build AI solutions on the same foundation, so the website is the first project, not the only one.
Will the site rank on Google and show up in AI answers?
We build for it: fast, accessible, structured data on every page, clear headings that answer the questions people ask, and a content plan for the months after launch. No one can promise a ranking, and anyone who does is guessing. What we can promise is a site that gives search engines and AI assistants no reason to look elsewhere.
Who owns the website?
You do, from day one. The repository, content, CMS, hosting accounts and domain are all in your name. Nothing is licensed back to us, and everything keeps running without us.
Start your brief
Brief us on the firm or the portfolio company
Tell us what needs to be live and when. We reply within one business day with a fixed price and the first available Monday.
- Websites from $15,000 ex GST, fixed. The exact figure comes with the reply.
- A reply within one business day, from Michael, not a form robot.
- A thirty-minute call to hear what the site has to do.
- A fixed-price scope, sent as a web page with a version number.
- Kick-off on the next available Monday, held for you. We take four studio builds a month.