Paste your website. Get the teardown.
In about a minute, we read your homepage like a buyer, Google and ChatGPT would, check it for the tells of AI, and list what's costing you work.
- Reading your homepageYour headline, your words, your links and the nine search basics.
- Loading it on a phoneGoogle's own speed test on a phone, the one it ranks you with.
- Asking AI who to hireTwo questions your buyers ask ChatGPT, searched live.
- Reading it for AI slopEvery line of your copy and your main pictures, read for the tells of AI.
- Writing the teardownA verdict and five fixes, the most costly first.
The one-minute version of the audits we write by hand.
Agencies bring us in to tear down their clients' websites over a week. This is the first page of one, in a minute: a verdict, the numbers behind it, and five fixes filed under six headings.
- MessageCan a buyer tell what you do, and that it's for them, in five seconds?
- SpeedHow long a phone waits before your main content shows.
- SearchThe basics Google and AI assistants read first.
- TrustThe small details buyers read as care: dates, descriptions, proof.
- ActionWhether a ready buyer can call, book or enquire from the first page.
- AI answersWhether ChatGPT-style answers name you when buyers ask.
FAQ
Before you paste it in
Is it really free?
Yes. The verdict, the measurements and the first fix are open straight away. The other four fixes open when you tell us who you are. No card, no trial, no account.
What happens to my email?
It comes to the two of us who run the studio, not to a list. We may reply once about your teardown. There is no newsletter to be added to.
Does it change anything on my site?
No. It reads your homepage the way a browser does, plus three public files most sites have: robots.txt, the sitemap and llms.txt. Nothing is logged in to and nothing is changed.
Where do the numbers come from?
Your page's own HTML, Google PageSpeed Insights run on a phone (the same test Google publishes), and a live web search for the questions buyers ask. Claude, Anthropic's AI, reads the page and writes the words. It never supplies a number: every figure is measured.
How do you tell if it reads like AI made it?
We run a short version of the audit we use on every site we build. Our rules read every line for the phrases, shapes and punctuation models lean on, and Claude Haiku reads the copy, the design and your main pictures for the rest. Every line we quote is checked to be on your page, and the counts are counted, never estimated. It is a read of how the page comes across, not proof of how it was made.
Why only the homepage?
It's where most buyers land and where they decide, in seconds, whether you're for them. The version we write by hand covers every page, your competitors and the searches you're missing.
Can you fix what it finds?
That's the week: briefed Monday, live Sunday, from $15,000 ex GST, fixed. Most of the fixes on a teardown are a day's work inside it.
Book an intro call
Rather we wrote it by hand?
Tell us the site and what it needs to do. We reply within one business day with times for a call, and we'll have read it first.
- A reply within one business day, from Michael, not a form robot.
- A thirty-minute call to explore your options, including when a smaller package is enough.
- Websites from $15,000 ex GST, fixed. The exact figure comes with the scope.
- A fixed-price scope, sent as a web page with a version number.
- Kick-off on the next available Monday, held for you. We take four studio builds a month.
Rather pick a time now?Choose a time