A senior team. One week. Your website live.
A Melbourne studio led by its founders, with a team behind them. We create strategies, websites and AI solutions for businesses that solve expensive problems. We do it in seven days: briefed Monday, live by Sunday, at a fixed price, with everything in your name from day one. We take four studio builds a month, because a founder leads every one. It is why we say no more often than most studios, and why the dates we give you hold.
- 5yrs
- Building websitesFor real businesses, then watching what happened to them afterwards.
- 25+
- Sites shippedLive, at their own addresses, across more than a dozen sectors.
- 7days
- Brief to liveStrategy Monday, launch Sunday, at a price fixed before we start.
- 4/mo
- Studio buildsThe cap, because a founder leads every one of them.
How we choose the work
We take four studio builds a month, and we turn work down.
Not false scarcity. A founder leads every build from the Monday brief to the Sunday launch, and that is the one constraint we will not relax. Four a month is what that allows, and it is the reason a date we give you is a date that holds.
- We are a fit when the website is how you win work, the person who can decide will be in the room on Monday, and your content can be with us before the week starts.
- We are not a fit when nobody can make a decision without three rounds of approval, or when the content will arrive “soon”. A seven-day build cannot absorb either.
- We will tell you when a smaller package is the honest answer, and when you do not need us yet. Both happen often enough to be worth saying out loud.
- Every studio build gets a founder, not an account manager and not a ticket queue. Four a month is the cap, and it is deliberate. The 3 and 24 hour packages sit outside it.
Why a week
Most website projects take a quarter because nobody decides anything.
We are not another web design agency, and we do not want to be found as one. We create digital strategy, websites and AI solutions for high-value businesses: the ones whose clients pay them to avoid, fix or insure against an expensive problem. Private equity, venture capital, insurance and consulting are the first verticals; lawyers, accountants, engineers, property, finance, healthcare and B2B software solve expensive problems too.
- A senior person builds it. There is no chain of handoffs, no account manager, no ticket queue.
- A fixed price means the scope conversation happens once, before the week, in writing.
- The unglamorous work ships in the same week: accessibility, performance, structured data, redirects, analytics. That is what gets a site found, and it is usually the first thing cut from a long project.
The week
Monday to Sunday, in the open.
Not a schedule we hope to hit. It is the same seven days on every studio build, and it is why a date we give you is a date that holds.
- 01Monday
Brief and strategy
A half-day workshop: who the site is for, what expensive problem you solve, what a lead is worth and what has to be true by Sunday. Sitemap and message agreed by the end of the day.
- 02Tuesday
Structure and words
Page structure and a first draft of every page, written from the workshop, your existing material and the way your buyers actually search.
- 03Wednesday
Design
Design on the real content, on real screens. You see the homepage by the end of the day, not a mood board.
- 04Thursday
Build
Every page built, forms wired to your inbox or CRM, the CMS in place so you can change a headline without calling us.
- 05Friday
Review
You walk through the site with us. Changes go on one list, and the list gets done.
- 06Saturday
Finish
Revisions, performance, accessibility, structured data, redirects and analytics. The unglamorous work that decides whether a site gets found.
- 07Sunday
Live
On your domain, in your name, with the repository, CMS and hosting accounts all owned by you from day one.
What we do
Strategy, websites and AI solutions
Three things, done by the same team, on the same foundation, in the same week.
- 01
Digital strategy
A half-day workshop on Monday that decides who the website is for, what expensive problem the business solves and what a lead is worth, before anything is designed.
- 02
Website design and development
Strategy, structure, copy, design and build of a complete website in seven days, live on the client's own domain and owned outright by them.
- 03
AI solutions
Practical AI built into and around the website: enquiry triage, document Q&A on approved material, internal assistants and reporting on how AI search describes the business.
The people
Who you are dealing with.
The two founders lead every build between them, with the studio team behind them. Whichever package you take, one of these two is the person in the room and the person who answers afterwards.
Michael Glasser
Founder. Strategy, delivery, and the person you deal with.
Michael leads every engagement from the Monday brief to the Sunday launch: the strategy session, the structure, the words, and the decisions in the room. Clients deal with him rather than an account manager, and he is the person who answers after launch.
He started 7 Days To Launch on a simple observation: the businesses that solve the most expensive problems usually have the websites that say the least about it. A week, a fixed price and a senior person in the room fixes that.
Michael on LinkedInLuke Bonnici
Co-founder. Design, build, and the AI behind every site.
Luke leads design and build: the design system, the front end, the CMS, the forms and integrations, and the AI features that sit behind a site. If it has to work on a phone, pass an accessibility audit and score 90 or better on Lighthouse by Sunday, the standard is his.
He is also why a seven-day build ships with the things most agencies leave for a phase two: structured data, redirects, analytics and the performance budget, all in the same week, on every build the studio takes.
Luke on LinkedIn
The terms, in plain words
How we work, in writing
From $15,000 ex GST, fixed
One price for everything in the scope, quoted before the week starts. Nothing on an hourly rate.
You own everything
Repository, content, CMS, hosting and domain in your name from day one. Nothing licensed back to us.
Built to a standard
WCAG 2.2 AA on every page, Australian hosting, and a Lighthouse mobile performance score of 90 or better at launch.
Your data stays yours
Enquiry data goes only to your systems. We store none of it.
One senior point of contact
A founder leads every build and is the person you deal with, not an account manager and not a ticket queue. Professional indemnity insurance held, certificate on request.
Watched after launch
Defects fixed, redirects and rankings checked against the pre-launch crawl, and one analytics read-out in the first thirty days.
In a client’s words
Working with the team on our new website was an outstanding experience. They listened to our ideas, provided valuable guidance, and brought our vision to life better than we could have imagined. The entire process was smooth and stress-free, and the finished result perfectly represents our business and values. Their attention to detail, creativity, and communication throughout the project was exceptional. We would happily recommend them to anyone looking for a high-quality website and outstanding customer service.
Start your brief
Start your brief
Tell us what you're launching and what it needs to do. We reply within one business day with a fixed price and the first available Monday.
- Websites from $15,000 ex GST, fixed. The exact figure comes with the reply.
- A reply within one business day, from Michael, not a form robot.
- A thirty-minute call to hear what the site has to do.
- A fixed-price scope, sent as a web page with a version number.
- Kick-off on the next available Monday, held for you. We take four studio builds a month.