Melbourne · In person · 6 seats
Four hours with Michael and Luke. Bring a real business and a laptop. Leave with a website you built, a design direction you can defend, and the method to build the next one without us.
A$2,000 + GST per person. A deposit holds your seat once we have both agreed it is a fit.
Hosted by Michael Glasser and Luke Bonnici, who build these for a living.
StrategyBrand directionDesign judgementAI-assisted buildSEO foundationsCMS choiceLaunch
Why this exists
The tools are genuinely good now. Ask Claude Code, Cursor or Codex for a website and you will get one that runs, on a Tuesday afternoon, for the price of a subscription.
What you will not get is a site built to turn a stranger into an enquiry. Who it is for. The one thing you want them to do. The claim only you can make, and the proof sitting next to it. Those are decisions, and a model will not make them for you.
That is the workshop. You will build as well, and the building turns out to be the easy part.
How far the building has moved
We would rather you built it well than badly.
From our guide to doing it yourself
What AI slop actually is
Slop is a page nobody decided anything about: fluent, confident and identical to every competitor who asked the same tool the same question. It does not look broken, so it gets published. Then it gives a buyer no reason to pick you and the decision falls to price, and it gives an AI assistant nothing worth quoting, so it recommends whoever published a real number instead.
We built a homepage for a business that does not exist and hid eight of the usual tells in it. Find them, and you will not unsee them on a real one.
Take the slop testThe kind of thing you are aiming at
These four are concepts from our own studio, built with the same tools and the same method we teach on the day. Yours will look nothing like them, because it will be built around your brand, your offer and your customers.
Concepts built to show range, not client work and not templates. Your site is designed around your own brand, content and offer. They are studio work, not attendee work: the first workshop runs on 5 November 2026.
The day
Preparation carries the setup, so the room is for deciding, designing and building. The support afterwards is what turns an afternoon into a website.
A week before
Thirteen questions that make the afternoon possible: what the business is for, who the customer is, the one action that matters, your three competitors, three sites you like. Then thirty minutes with one of us to settle the answers, check your laptop runs the tools and make sure your logo, photos and domain access are ready. Nobody loses the workshop to a download bar.
Michael or Luke
0:00
Who it's for, the expensive problem it solves, the one action a visitor should take, and the pages that get them there. Expect to be asked who your customer is three different ways until the answer gets specific.
Michael leads
1:00
Type, colour, spacing, hierarchy and a reference set. Why one layout earns enquiries and the other just looks tidy. You leave able to tell strong work from the average of everything the model has read.
Luke leads
2:00
First you write the file that tells the AI who you are: the audience, the claim, the type, the colour, the tone. Everything decided in the last two hours, in one document it has to obey. That file is the difference between output that looks like you and output that looks like everyone. Then you build from a starter we hand you, one change at a time.
Both of us, at your shoulder
3:00
Send yourself a form from your phone. Run Lighthouse on mobile and fix what it finds. Titles, analytics, the CMS decision, the domain in your own name, and deploy. The checks most AI-built sites never get.
Both of us
The week after
Four hours gets you a real foundation, not a finished business website, and we would rather say so. You get seven days of launch support, thirty days to ask questions, and one private review where we go through your site and tell you what to fix.
Included in the seat
Who is in the room
The same two people who run the studio builds run the workshop. Three or four attendees each, which is the whole reason it is worth doing in person.
Strategy, and the awkward questions
Michael runs the first hour: who the site is for, what the business actually sells, and the one action that matters. He is the person clients deal with from the Monday brief to the Sunday launch, and he asks the same questions here that he asks them.
“Expect to be asked who your customer is three different ways, until the answer stops sounding like everybody.”
LinkedInDesign, the build, and the standard
Luke runs the design hour and sits with you through the build. Accessibility, performance and structured data ship in the same week on every studio build because the standard is his, and he will show you how to hold it on your own site.
“Expect your first colour choice to be questioned, and expect to walk out with a better one.”
LinkedInOn the way out
The seat is not four hours in a room. It is the ability to build, change and extend your own site without starting from nothing every time.
Reserve a seatThe tools, the accounts and the project on your own machine.
Audience, problem, action and structure, decided and written down.
The document that makes the AI build like you and not like everyone.
Type, colour and hierarchy you chose on purpose.
Not a locked template and not a disposable exercise.
Form delivery, mobile Lighthouse, keyboard navigation, analytics.
Domain, hosting and repository, in accounts you control.
Small by design
Three or four people per founder. Everyone in the room is building something real, which is what makes the questions worth listening to.
Build the first version yourself, and understand it well enough to make better calls as the business grows.
Ship campaign pages and fix the main site without every small change joining a development queue.
Add website building to the strategy, design or marketing work you already sell.
It is not for you if you want the site finished without touching it, if every decision needs three rounds of approval, or if your content will arrive “soon”. Four hours cannot absorb any of those. If a regulator, insurer or professional body has requirements the site must meet, talk to us about a build instead. We will say so before you pay either way.
The safety net
Book an eligible 7 Days To Launch build within 30 days and the full A$2,000 comes off the project. You will already have the strategy, the references and a first version in front of us, which is a better brief than most projects start with.
Reserve a seat24 Hour Website
NormallyA$4,988
After the workshop creditA$2,988 + GST
Studio build
Normally fromA$13,000
After the workshop creditA$11,000 + GST
FAQ
No, and anyone promising that is selling you a demo. In four hours you get your setup working, your strategy and direction decided, and a real first version underway in code you own. The seat includes seven days of launch support to finish it, thirty days to ask questions, and one private review. We would rather teach you a method you keep than rush a weak site into the world by five o'clock.
No. You need a laptop that can run the tools, a real business or idea, and the willingness to do the preparation. We teach you to direct the tools, read what they give you and judge whether it is any good. That is the skill that transfers; the typing was never the hard part.
Claude Code, Cursor and GPT Codex, working on a project on your own laptop, from a starter project we give you. We provide credits for the day so nobody spends the workshop fighting an account, and the preparation call tells you which subscription to take out if you want to keep building afterwards. We do not teach the hosted site builders: they add a subscription and a ceiling, and you cannot take the result anywhere.
The preparation call, the four-hour workshop with both founders, the starter project, the planning templates, seven days of guided launch support, thirty days of questions and one private review of the site you build. A$2,000 plus GST per person. There are 6 seats.
Expressing interest does not hold a seat. We check that the workshop suits what you are building first, because a bad fit wastes your afternoon and one of six seats. Once we both agree it is a fit we send the deposit link, the deposit comes off the fee, and the seat is yours.
Book an eligible 7 Days To Launch build within 30 days and the full A$2,000 comes off that project. You will already have the strategy, the references and a first version in front of us, which makes for a better brief than most projects start with.
Yes. Take several of the six seats, or ask us about running a private session for your team. Each public seat is priced per person because every attendee gets their own preparation call, their own support window and their own review.
5 November 2026
Who is coming, what the business is and where you are starting from. We reply within one business day, confirm the details and send the deposit link if it is a fit.
